Pittsburgh ranks in top 15 for US cities with biggest OnlyFans spending

• Pittsburgh ranked 12th in the U.S. for OnlyFans spending in 2025, totaling about $7.8 million.
• A new report from OnlyGuider analyzed search traffic and spending data for U.S. cities, counties, and states.
• Among Pennsylvania cities, Pittsburgh had the highest per capita spending on the platform.

Pittsburgh was among the top 15 cities in the U.S. that spent the most money on OnlyFans content in 2025, according to a new report.

OnlyGuider, an online directory of OnlyFans content and creators, examined search traffic, spending and population data to see how much major U.S. cities, counties and states spent on OnlyFans subscriptions in 2025. An estimated $2.63 billion is spent annually throughout the country.

Here's a look at how Pittsburgh ranked compared to other Pennsylvania cities and metropolitan areas around the country.

How much did Pittsburgh spend on OnlyFans in 2025?

Pittsburgh spent a total of $7,763,233 on OnlyFans content in 2025, or $256,654 per 10,000 residents, ranking it at No. 12 among U.S. cities with the highest spending on the platform that year. Atlanta was ranked at No. 1, with $26.2 million spent in 2025, or $525,475 per 10,000 residents.

Pennsylvania as a whole ranked at No. 25 among U.S. states and territories, with a total of $100.3 million spent on OnlyFans content in 2025. That comes out to $76,741 per 10,000 residents. Out of all U.S. states and territories, Washington, D.C. ranked at No. 1 on a per-capita basis, spending $9.1 million in 2025, or $129,655 per 10,000 residents.

Pittsburgh tops list of Pennsylvania cities for most spending on OnlyFans in 2025

These Pennsylvania cities had the highest spending per capita in the state, according to OnlyGuider:

1. Pittsburgh: $7.8 million in total spending, or $256,654 per 10,000 residents
2. Erie: $1.4 million in total spending, or $140,436 per 10,000 residents
3. Philadelphia: $17.5 million in total spending, or $109,398 per 10,000 residents
4. Allentown: $1.0 million in total spending, or $80,130 per 10,000 residents

Top 10 Pennsylvania counties for OnlyFans spending in 2025

Out of Pennsylvania's 67 counties, these 10 had the highest spending based on their population, according to OnlyGuider.

1. Philadelphia County: $16.9 million in total spending, or $106,849 per 10,000 residents
2. Bradford County: $684,000 in total spending, or $102,865 per 10,000 residents
3. Allegheny County: $12.5 million in total spending, or $101,335 per 10,000 residents
4. Clinton County: $388,000 in total spending, or $91,580 per 10,000 residents
5. Lackawanna County: $2.0 million in total spending, or $90,787 per 10,000 residents
6. Luzerne County: $2.9 million in total spending, or $86,217 per 10,000 residnets
7. Centre County: $1.4 million in total spending, or $84,706 per 10,000 residents
8. Wyoming County: $238,000 in total spending, or $83,943 per 10,000 residents
9. Columbia County: $569,000 in total spending, or $83,106 per 10,000 residents
10. Blair County: $985,000 in total spending, or $81,194 per 10,000 residents

Does OnlyFans exclusively platform adult content?

OnlyFans is largely known for platforming adult content, though the site hosts other kinds of content as well.

In 2021, the platform said it would ban adult content, though it quickly reversed positions following an outcry from its creators and advocates for sex workers. At the time, Tim Stokely, founder of OnlyFans and then-CEO, told The Independent that content focusing on fitness, music and fashion were becoming increasingly popular.

The platform takes a 20% cut of subscription costs from its creators.

Finch Walker is the Pittsburgh Connect Reporter for the USA TODAY Network. Contact Walker at [email protected]. Instagram: @finchwalker_. X: @_finchwalker.