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The story of Carol and Karen: Two experimental Facebook accounts show how the company helped divide America

Oct. 23, 2021Updated Oct. 25, 2021, 3:47 p.m. ET

In 2019, two users joined Facebook. Both had similar interests: young children and parenting, Christianity, civics and community.

"Carol," 41, was a conservative from North Carolina. She was interested in news, politics, then-President Donald Trump and the nation's first family. She followed the official accounts for Trump, first lady Melania Trump and Fox News.