NYC unveils $50 soccer jerseys for World Cup starting Friday
James PowelNew York City will begin selling a limited run of $50, World Cup-themed soccer jerseys starting June 12 at 9 a.m. ET, offering fans a much cheaper alternative to official gear priced well into the hundreds.
Mayor Zohran Mamdani said the 1,500 jerseys, designed in Brooklyn and made locally, are meant to give New Yorkers an affordable way to show city pride as the 2026 FIFA World Cup kicks off. The jerseys are part of a broader push that has also included $50 ticket lotteries and free watch parties across the city.
The jerseys come in three colorways: black and white, yellow and black and orange and blue, and feature a soccer ball–Big Apple hybrid badge on the left chest and a pigeon badge on the right. Each includes a “NEW YORK CITY” wordmark on the front and “26” on the back.
“Jerseys represent more than just the team you support,” Mamdani told GQ, which first reported the story. “They are about pride in where you come from and who you are. With this limited run, we are offering New Yorkers an affordable jersey made for New Yorkers, by New Yorkers."
The jerseys were created by Brooklyn-based designer Arsh Raziuddin and produced by Mazzi Sports, a family-owned apparel company. All 1,500 were handmade at the company’s factory in Brooklyn.
The jerseys will be sold exclusively in person for "roughly $50" at the NYC City Store starting at 9 a.m. on June 12, according to the outlet.
By contrast, FIFA is selling limited-edition city-themed jerseys on its website for $375. Adult jerseys for teams in the World Cup made by Adidas retail for up to $160 and a USA Aero-FIT Authentic Jersey made by Nike sells for $175.
The jerseys are the latest effort by the city, helmed by an Arsenal supporter, to provide affordable options to celebrate the World Cup to its residents. New York City previously offered a lottery for $50 tickets to matches at MetLife Stadium and announced a watch party for the final on the Great Lawn in Central Park.
"City Hall’s commitment to tackling the cost of living crisis isn’t limited to making it easier to afford home or childcare,” Mamdani said at a May news conference. "It extends to making it possible for every New Yorker to take part in the things that make us human.”
USA TODAY has reached out to the Mayor's Office, Raziuddin and Mazzi Sports for comment.
Contributing: Eduardo Cuevas, USA TODAY
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