I regret buying my Vitamix blender—because Joanna Gaines' new model is so chic

• Vitamix has released a new blender in collaboration with Joanna Gaines' Hearth & Hand with Magnolia line.
• The VX3 blender features a taupe finish with bronze accents and is sold exclusively at Target for $499.95.
• Key features include adaptive blending technology, a self-cleaning program, and a 48-ounce container.

After moving into my new apartment, I bought a new blender that I now regret buying — not because anything is especially wrong with it, but because had I waited a few weeks, I would’ve been able to snag the latest Vitamix collab with Joanna Gaines’ Target line, Hearth & Hand with Magnolia.

The HGTV star’s newest blender is sleek, stylish, and built for all of your smooth-making needs, with the same, sharp capabilities of other Vitamix blenders you know and love, now in a far more aesthetic (and less eyesore-like) design.

“Vitamix VX3 x Hearth & Hand is the ideal upgrade from entry-level blends,” said Laura Ostenkamp, VP of marketing & sales at Vitamix, in a press release. “The taupe color and bronze accents developed with Hearth & Hand’s design-savvy expresses the shared DNA between our two brands — timelessness, intentionality, and a premium look that fits in every kitchen.”

The new smart blender just dropped this morning, and is being sold exclusively at Target for $499.95. If you’ve been looking to upgrade your blender (and kitchen!), now is the time — especially before it inevitably sells out.

What makes the VX3 x Hearth & Hand with Magnolia blender different?

Hearth and Hand with Magnolia Vitamix VX3 Blender

Make your smoothies like Joanna Gaines with this powerful Vitamix blender that comes in a new taupe coloring. Shop at Target

This new Vitamix blender iteration has a variety of features which make it worth the hefty price tag. The blender is now available in a chic taupe finish with bronze accents (arguably it's most stylish colorway yet); plus, it comes with BlendPilot adaptive blending, which senses activity in the container to determine the ideal blending cycle.

Other key features of the Hearth & Hand with Magnolia Vitamix VX3 Blender:

• 48-ounce BPA-free container: Seamlessly blend for one to four servings with this blender size.
• Self-cleaning program: Blenders are famously annoying to clean, but this Vitamix device has self-cleaning capabilities for faster cleanup.
• 10 variable speed and pulse feature: Find your perfect blending speed and tailor it to what you'd like.
• 5-year limited warranty: If anything happens, you have extra insurance thanks to this Vitamix blender warranty.

What can the Vitamix VX3 x Hearth & Hand make?

With 10 different speeds and a variety of settings, the blender can make practically anything you want. There are three automatic blending programs for smoothies, hot soups, and frozen desserts; users can also manually control the settings by choosing their speed and pulse function. And a built-in digital timer will help users monitor their blending time.

How does the self-cleaning process work?

The self-cleaning function is a huge perk of the VX3 x Hearth & Hand blender. All you need to do is add warm water and a drop of dish soap. After adding that, the blender will clean itself in 60 seconds or less.

Where can I buy the VX3 x Hearth & Hand blender?

Shoppers can buy the latest Hearth & Hand with Magnolia collab in the taupe color exclusively at Target.