What does Dwayne Johnson smell like? Get his $40 cologne at Target

• Dwayne "The Rock" Johnson has launched a new cologne collection under his Papatui brand.
• The collection features three scents: Leather and Woods, Amber + Cypress, and Smoke + Bourbon.
• Developed over two years with master perfumers, the colognes are designed for everyday wear.
• The new Papatui fragrances are available exclusively at Target for $40.

Dwayne "The Rock" Johnson recently unveiled his new cologne collection from his brand, Papatui.

The 54-year-old actor, entrepreneur launched three new scents signature scents: P-01: Leather and Woods, P-07: Amber + Cypress and P-21: Smoke + Bourbon.

"I've always believed confidence starts with the way you take care of yourself and the routines you commit to every day," Johnson said in a release. "Fragrance has always been a huge part of that for me. We wanted to create scents that feel premium, transportive, and unforgettable."

The collection was developed over two years in partnership with award-winning master perfumers Frank Voelkl and Jérôme Epinette. The full cologne lineup is now available at Target for $40, shop below:

Dwayne Johnson unveils new Papatui cologne collection at Target

Papatui Leather and Woods Cologne

This bold, modern cologne has notes of bright bergamot, cardamom, and crisp apple, smooth florals and patchouli, and warm tonka, vanilla, and amber for a clean, addictive signature scent with a confident edge. Get now at Target

Papatui Amber and Cypress Cologne

This magnetic, modern fragrance has a contrast of bergamot and crisp earthy brightness with a blend of patchouli and vetiver. Get now at Target

Paptui Smoke and Bourbon cologne

This warm, sophisticated cologne has a vibrant ripe berry and creamy coconut scent with rich vanilla absolute and a smoldering birch smoke finish. Get now at Target

"The right fragrance changes your energy the second you put it on. We obsessed over every detail to make sure they smell incredible, last, and will become part of how my guys show up every day," Johnson said of the new cologne launch.

What is Papatui?

Papatui is a popular men's skincare brand founded by Dwyane "The Rock" Johnson. The skincare lineup launched in 2024 with dermatologist-tested formulas across skincare, body care and beyond. It's designed to keep skincare simple, effective and built for the way men actually live.

Is this cologne good for everyday wear?

Yes, Papatui's luxury cologne is designed for everyday wear. Unlike many traditional special occasion fragrances that feel heavy, the Paptui collection was built to be versatile and easy to wear daily.

The brand worked with master perfumers to ensure each scent has enough depth and longevity to perform like a high-end fragrance, but with a smoother, more approachable structure suited for routine use.

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