Kayou unveils new My Little Pony trading cards + exclusive sweepstakes
Find out how to get your hands on the new collectibles.
Jessica Moore- Kayou has launched a new My Little Pony trading card collection in the U.S.
- The collection includes 189 cards across 10 rarity levels, with some signed by artist Andy Price.
- A "Chase the Magic Sweepstakes" offers a chance to design a new pony character.
- To enter the sweepstakes, fans must find and verify a specific "Shining Celebration - Diamond Zenith Rare Card."
If you've ever imagined yourself living in Equestria or better yet, becoming a part of it — Kayou's newest My Little Pony trading card release may just be the most magical of the year.
Kayou, China's No. 1 collectibles company, has officially launched its My Little Pony Friendship Eternal Cards: Moon Edition 2 and Shining Celebration - Diamond Zenith Rare Card in the U.S. at major retailers like Amazon, BestBuy and more.
And this isn't just your average card set. It comes with the chance to participate in the "Chase the Magic Sweepstakes," which will give one lucky fan a once-in-lifetime opportunity to collaborate with My Little Pony comic artist Andy Price to design a new pony inspired by themselves.
"I’ve spent years drawing the world of My Little Pony, and what’s always inspired me most is the passion of the fans. The way they connect with these characters, imagine new stories, and create their own ponies is truly something special," Price said in a statement.
USA TODAY Shopping received an exclusive first-look at the new My Little Pony trading cards. Here's everything to know and how the sweepstakes works.
Shop new My Little Pony trading cards nowShop My Little Pony's exclusive, new trading card
My Little Pony Moon Edition 2 Card
Following the 15th anniversary of animated series "My Little Pony: Friendship is Magic," this new trading card collection invites fans to a new chapter of friendship, adventure and collectability. These exclusive cards showcase Price’s stunning artistry, full of rainbow colors and sparkle, fit for any My Little Pony.
"The themes of friendship and magic at the heart of My Little Pony resonate across generations. Our goal with this card set is to create a format that feels meaningful for longtime fans while also being welcoming and exciting for new ones," Kayou U.S. General Manager Sergio Godinho said.
Fans can now collect 189 cards across 10 rarity levels, including a U.S. exclusive rarity card. Plus, 20 autographed cards signed by Price, which are randomly inserted into the boxes for collectors to chase.
My Little Pony Shining Celebration Diamond Zenith Rare Card
The crown jewel of the collection is by far the Shining Celebration Diamond Zenith Rare Card. The first 30 fans who pull and verify a Shining Celebration - Diamond Zenith Rare card will qualify for a grand prize draw. (See additional details below).
"We chose this card as the centerpiece of the sweepstakes because of its ability to spark conversation and connection. It’s not just a collecting goal; it’s a catalyst for fans to share excitement, explore details, and create their own interpretations and stories," Godinho added. "Ultimately, this card reflects our vision of making every release feel magical—using cards as moments that bring people together and inspire creativity within the fandom."
Other standouts from the collection include:
- Crystal Fantasy: Secret Rare (SC) cards, which pair beloved ponies with shimmering gemstone effects.
- Shimmering Goldflow: Super Golden Rare (SGR) cards showcasing what each pony wore to Equestria's iconic Grand Galloping Gala.
How does the Chase the Magic Sweepstakes work?
To enter the Chase the Magic Sweepstakes, you first need to buy a My Little Pony trading card and verify it's the Shining Celebration - Diamond Zenith Rare Card. To enter the sweepstakes, upload a picture of your card online here. (The card will also need to be shipped for physical card verification.)
Then, one grand-prize winner will work with Price to design a brand-new My Little Pony character inspired by themselves. This special character will appear in the future editions of Kayou's My Little Pony's products.
Shoppers have from now until Sunday, May 31, at 11:50 p.m. ET. To learn more about the sweepstakes, click here.
Why are trading cards having a cultural resurgence?
According to Kayou U.S. General Manager Sergio Godinho, the resurgence of trading cards isn’t a coincidence. With today's digital landscape, Godinho believes fans are craving tangible experiences: something they can hold, collection, display and share.
"Trading cards offer a unique blend of physical connection, storytelling, and self-expression that digital formats often can’t replicate," Godinho said.
These trading cards are also more than just collectible: they're art pieces, conversation starters and a symbol of nostalgia.
"Looking ahead, we’ll keep exploring new ways through new product categories, new formats, and fan community activations to create richer experiences and support a global community of collectors and creators," Godinho added.
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