Want a $5,000 laundry room glow-up? Arm & Hammer can help
The new campaign really does want shoppers to get The Whole Darn Arm.
Kasey Caminiti
- Arm & Hammer's new campaign, "The Whole Darn Arm," focuses on providing affordable solutions for families facing inflation.
- Two grand prize winners will receive $5,000 e-gift cards for laundry room makeovers.
- The campaign highlights the brand's commitment to offering practical assistance beyond just selling products.
In a world where inflation continues to squeeze household budgets everywhere, Arm & Hammer's latest campaign hits home. It’s not just about selling products that people need, it is about showing up for people in meaningful ways that can actually help them out.
Whether it’s through affordable essentials or a chance to win a laundry room makeover, the brand is proving that it has a goal of offering more than just a helping hand.
With 175 years under its belt, the brand is obviously an iconic staple in American homes. From baking soda to laundry detergent, Arm & Hammer has built its reputation on affordability and effectiveness. But, with the newest campaign dubbed, The Whole Darn Arm, you can experience even more cleaning power.

Starting Monday, July 28, Arm & Hammer is giving two lucky winners a $5,000 e-gift card to completely transform their laundry space. You could revamp your home with a new washer and dryer, fresh paint, shelving and all the essentials to make laundry day a little less daunting.
There's more.
100 additional winners will receive $75 worth of Arm & Hammer products, from detergent and baking soda (don't sleep on all the ways you can use baking soda) to cat litter and toothpaste. It’s everything you need to tackle daily messes without breaking the bank.
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