The Daily Money: Is your store spying on you?

Good morning and Happy Friday! This is Betty Lin-Fisher with Friday's consumer-focused edition of The Daily Money.

When you swipe your loyalty card or browse and shop online, do you give much thought to how that data may be used — to give you a discount or maybe raise your price?

Surveillance pricing − or the practice of using shoppers' personal data to alter prices − is a controversial topic.

Opponents say surveillance pricing is unfair, and shoppers don't want to pay different and sometimes higher prices for the same item. Proponents say surveillance pricing is used to offer discounts to shoppers and does not raise costs.

A growing number of states are starting to weigh in on surveillance pricing, with at least 40 bills in 24 states looking to limit or ban the practice.

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Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher and @blinfisher.bsky.social on Bluesky. Sign up for our free The Daily Money newsletter, which breaks down complex consumer and financial news. Subscribe here.