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General Motors

GM design boss: New Corvette keeps old-time knobs, dials

Kelsey Mays and Chris Woodyard
Cars.com's Kicking Tires and USA TODAY
Updated July 13, 2013, 12:46 p.m. ET
General Motors design chief Ed Welburn, left, Corvette Chief Engineer Tadge Juechter and GM President North America Mark Reuss get a closer look at the 2014 Corvette Stingray after its unveiling at a special event Sunday, January 13, 2013 in Detroit, Michigan. The new Corvette is the most powerful standard model ever, with an estimated 450 horsepower (335 kW) and 450 lb.-ft. of torque (610 Nm). It will accelerate from 0-60 in less than four seconds. It's expected to be the most fuel-efficient Corvette, exceeding the EPA-estimated 26 mpg of the current model. (Photo by John F. Martin for Chevrolet) [Via MerlinFTP Drop]
  • The 2014 Chevrolet Corvette will look familiar inside
  • The emphasis is on basic controls%2C like knobs and switches
  • Infotainment systems%27 complexity has hurt quality scores of many automakers

The automotive world has fallen in love with touch screens and voice control. but General Motors thinks there is room for easy-to-understand, old-school controls that actually work.

The 2014 Chevrolet Corvette will come with traditional dials and knobs that will be familiar to drivers, says Ed Welburn, GM's design chief.

That's in contrast to today's Cadillac's "capacitive" controls on vehicles like the Cadillac, with its Cadillac User Experience system. Those fancy infotainment system have been tripping up automakers in the closely watched J.D. Power and Associates Initial Quality Survey. While GM fared well in the survey, infotainment systems accounted for 22% of all problems.

Hence, the argument for simpler controls -- knobs and switches that anyone can understand. At least older buyers will appreciate them.

"You do have to be very sensitive about [capacitive-touch buttons], and I think different age groups have different opinions," Welburn says. "It's a moving target. It's taken a lot of our resources."

Welburn owns a 1995 Corvette convertible as well as a Cadillac CTS-V coupe and a 1969 Chevrolet Camaro — and he plans to buy a new 'Vette.

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