New Labubu blind boxes are available Aug. 28. Here's what to know.
Julia GomezPop Mart will make pre-orders available once again for its "Big into Energy" Labubu on the same day it launches the new "Pin for Love Series" Labubu bag charms and a Labubu doll that is over a foot tall.
The "Big into Energy" Labubu blind boxes, which originally launched in April 2025, are one of the latest Labubu blind boxes to come out. A blind box hides the exact content of the package until the customer opens it, sometimes revealing an especially rare item in a series.
The new "Rock the Universe" Labubu doll, which is also a part of the "Big into Energy" series and stands at 14.57 inches tall, will make its debut on Thursday, Aug. 28 along with the smaller, "Pin for Love" 2.36-inch Labubu plush pendants.
The "Big into Energy" blind box can only be pre-ordered through Pop Mart's app, which is available for download on your phone from the Google Play Store or the Apple App Store.
Before attempting to purchase a Labubu, ensure the app is up to date and functioning properly.
Which Labubu/The Monster blind boxes will be available for pre-order?
The following "The Monsters" blind boxes will be available for pre-order on Thursday, Aug. 28:
- Big into Energy Series-Vinyl Plush Pendant blind box (pre-order): Single boxes and whole sets will be available to pre-order at 9:30 p.m. ET.
What are the new Labubus launching on Aug. 28?
The following "The Monsters" blind boxes and Labubus will be launched on Thursday, Aug. 28, at 10 p.m. ET:
- "Big into Energy" Rock the Universe 14.57 inch Vinyl Plush Doll: Unlike the smaller "Big into Energy" pendants, this Labubu will not be in a blind box. It will be available to order at 10 p.m. ET.
- "Pin for Love" A-M vinyl plush pendant blind box: Single boxes and whole sets will be available for order at 10 p.m. ET.
- "Pin for Love" N-Z vinyl plush pendant blind box: Single boxes and whole sets will be available for order at 10 p.m. ET.
How much will the Labubus cost?
The prices of the dolls, not including taxes or shipping, are listed below:
- "Big into Energy" Rock the Universe 14.57 inch Vinyl Plush Doll: $114.99
- "Pin for Love" A-M vinyl plush pendant blind box:
- Single blind box: $22.99
- Whole set (includes 14 blind boxes with no repetitions): $321.86
- "Pin for Love" N-Z vinyl plush pendant blind box:
- Single blind box: $22.99
- Whole set (includes 14 blind boxes with no repetitions): $321.86
- Big into Energy Series-Vinyl Plush Pendant blind box (pre-order):
- Single blind box: $27.99
- Whole set (includes six blind boxes with no repetitions): $167.94
Purchases of $29 or more made on the Pop Mart app and website will receive free shipping.
Where can you buy Labubus?
While the Big into Energy Series-Vinyl Plush Pendant blind box can only be pre-ordered on the app, the new Labubus can be purchased through Pop Mart's website or app.
People looking to purchase from a brick-and-mortar location can call their local store to check for availability. Check here for a Pop Mart store near you.
Labubus sell out quickly
The restocks happen in a flash, and within less than a minute, the highly coveted Labubus can sell out.
Being able to purchase a Labubu is based purely on luck, but to ensure the odds are tilted in your favor, here's what you should do, based on USA TODAY's research:
- Use the Pop Mart app and ensure that it is up to date.
- Create an account ahead of the launch and save your credit card and shipping information to avoid wasting time.
- Make sure your Wi-Fi or cellular connection is strong.
What is a Labubu?
Labubu is a doll that resembles a monster, featuring a large head, sharp teeth and prominent eyes. The Labubu keychains everyone is obsessed with are furry and come in different colors, shapes and sizes.
The doll was designed by Hong Kong artist Kasing Lung roughly a decade ago. Today, Labubus are sold worldwide by the Beijing-based toy maker Pop Mart, as part of their "The Monsters" line.
Julia is a trending reporter for USA TODAY who covers all things Labubu and Pop Mart. Connect with her on LinkedIn,X, Instagram, and TikTok: @juliamariegz, or email her at [email protected]