Aldi is dropping 5,000 more blind boxes. Here's when, how to get one

Aldi introduced its first-ever Blind Boxes earlier this week and the demand was so high the company had to take action.

The grocer told USA TODAY on June 25 it is dropping 5,000 more Blind Boxes on Friday, June 26 "based on record demand."

Aldi fans took to social media to express anger and disappointment when they could not secure a blind box during the original run of the promotion. The grocery bundles were made available each day from June 22-25 at noon ET, however they sold out almost instantly.

Aldi said the boxes were given away on a first-come, first-served basis, adding that they gave away more than 100 boxes per drop.

"We know ALDI shoppers love our limited-time drops, but the viral demand for the ALDI Blind Box blew us away," Aldi said in an emailed statement to USA TODAY on June 23. "This was a record response – the day one Snack Blind Boxes were claimed almost instantly."

Now the company has added another day to the promotion and upped the number of boxes it is giving away. The giveaway on Friday, June 26 will feature the Encore Box, which Aldi says is a "mix of craveable snacks, fiber-forward picks and protein powerhouses."

"Why? Because when the fans get loud, ALDI responds with an encore," Aldi said in an emailed statement to USA TODAY.

How to claim an Aldi Blind Box

Fans can score an Encore Box the same way the rest of the boxes were claimed – Visit AldiBlindBox.com on Friday, June 26 at noon ET, select the Encore Box, enter your shipping information and receive your box in the mail.

Customers can visit Aldi's Instagram page for more details, timing and important checkout information.

Aldi says on the website for the promotion that waiting in the queue helps manage high traffic during popular drops by "controlling how many customers can check out at the same time."

"When demand is high, customers are placed in line and moved through checkout as space becomes available," Aldi says on the website. "Once you're in the queue, it cannot reserve inventory, skip customers ahead, or be manually adjusted. It is there to manage traffic and keep checkout running during high-demand events."

Being in the queue does not guarantee you will receive a Blind Box, according to the grocer.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].